research brand Identity
packaging Stance is an eco-friendly golf ball line created by Titleist. It serves to provide a guilt free alternative to traditional golf balls that doesn’t compromise on quality. From beginners, to pros, to even businesses, Stance is Earth’s favorite golf ball. Stance challenged me to approach sports design differently than other brands. Conveying the brand’s environmental stance was important, as well as keeping it appealing to golfers.
2026 gold local ADDY winner 2025 GDUSA magazine design award winner
pattern based on golf course topography, wood grain, and algae