Spark
2025
copywriting
motion graphics
marketing campaign
With the rise of artificial intelligence, online dating has become increasingly more difficult. In an age of AI, how do you tell if you’re talking to a real person? Spark is a dating app which is dedicated to ensuring that every user’s experience is real. Spark understands the value of real human connections and its “Date Real People (Not Tools)” campaign drives home this message. With Spark, you can filter out the tools and get to the real deal.
spark’s aggressive marketing style highlights
the absurdity of AI in dating spaces and aims to
draw attention to its anti-AI policies.
appstore horizontal gallery slides.
geese - take it with you